Make Up Artist of the Year

Awards 2021

(Sean Whitty Photography)

Are you a makeup artist or makeup enthusiast?


Are you the next Adeola Gboyega or Uche Natori?


You don't have to be a makeup artist, just a love makeup and have the ability to apply makeup to darker skin tones

Yes It's That Simple

Make Up Artist

Awards 2021


Are you a makeup artist or makeup enthusiast?


Are you the next Adeola Gboyega or Uche Natori?


You don't have to be a makeup artist, just a love makeup and have the ability to apply makeup to darker skin tones

Yes it is that simple!

E.A.T.O.W. Competition Supported by

About Us


E.A.T.O.W connects achievers in the beauty, arts & entertainment industries to gain insight & knowledge to their success. Founded by Eryca Freemantle a world-leading brand beauty strategist & former makeup artist, we teach women of colour the tools and skills needed to fully embrace their power to fulfil their potential and supercharge their careers, we promote, highlights and showcases women of colour in the makeup industry.



We raise the profile of individuals who participate, by encouraging, embracing and motivating women of colour in the makeup industry, but not exclusive too. The competition was created because mainstream still does not acknowledge the work of black women in the makeup industry, or the ordinary women who feels comfortable and capable of applying makeup to darker skin tones.


We realise those starting out their careers as MUA’s or people who are makeup lovers & influencers need additional help to find their way and of course need to be celebrated. With our growing platform, the wealth of our knowledge and encouragement we continue it is vital to the business success of those want to pursue the industry. We celebrate MU lovers: show them how they can adapt, run their businesses as well as their creative talent.


Our makeup awards is different to any other out there. It is online for the most part, it is multiple choice questions and answers which creates a level playing field for all who participate. Those who receive the score of 80% or more have the choice to continue by paying the fee required to go to the next stage.

  • Individuals upload their work for our judges to select
  • 40 are entered for the semi finals
  • 8 are selected to attend live the finals

See our terms and condition before entering:

PRIZES

1st Place

  • NARS Backstage kit with £1000
  • 1 year's NARS PRO discount of 40%
  • £1200 Photoshoot with Sean Whitty Photography
  • £500 Cash Prize from Amey Finance Academy
  • Makeup Artist for Project Embrace National Billboard Campaign 2022
  • Interview on the Jo Maxwell TV Show
  • MOBO event appearance courtesy of Kanya King

2nd Place

  • NARS Backstage kit with £500
  • Makeup Assistant for Project Embrace National Billboard Campaign 2022
  • Makeup Brushes from Makeup Addiction Cosmetics
  • E.A.T.O.W. T-Shirt

3rd Place

  • NARS Makeup Kit worth £250
  • E.A.T.O.W. T-Shirt

Are you a makeup artist or makeup enthusiast?

Are you the next Adeola Gboyega or Uche Natori?


You don't have to be a makeup artist, just a lover of makeup and the ability to apply makeup to darker skin tones

Yes it's that simple

Open to Anyone

Lekia Lee

FOUNDER - PROJECT EMBRACE

PRIZES INCLUDE

  1. Makeup from Nars
  2. Makeup for Project Embrace bill board campaigns across the UK
  3. Appearance on a ABC reality TV channel
  4. Win cash £500 Amey Finance Academy
  5. Photoshoot with UK leading Photographer Sean Whitty Photography

Most women use makeup; some sparingly and sometimes not even every day and then there are the ladies who turn their cosmetics into a serious hobby. These are the women we turn to when we want to know about the latest techniques and styles. We call them the gurus, the experts, the true make-up junkies. Is your affair with makeup only fleeting, extending mainly to lip gloss and mascara or are you a fully-fledged makeup junkie?


The finals are currently to held at Errol Douglas Hair Studio in Knightsbridge London

We will be streaming the finals to 2 million viewers across Africa

See our terms and condition before entering: Do not enter if you are not able to be in London for the date of the finals


subject to change

JUDGES

We have gathered the top professionals of the beauty industry, to decide the winners of the competition

Our HOST: Afua Adom

Errol Douglas MBE

Eryca Freemantle

Djimbi Djevdet

Uche Natori

Adeola Gboyega

Sean Whitty

Copyright © 2021 E.A.T.O.W

All Rights Reserved | Company Number: 10045401


All material within or associated with the website are held under the copyright of E.A.T.O.W and may not be copied, edited, or distributed without written consent from E.A.T.OW.

We are a UK-based limited company, registered with Companies House in England and Wales. As of the 01/01/2021 we operate under UK Law and our company is primarily trading within the UK covering England, Scotland, Wales and Northern Ireland.

By participating in our events you have given us permission to use all photos, images, footages including zoom records (we record all our events and interviews) on our platform

to share with our community & non paid and paid members

*SAFE SPACE recording includes discussion on trauma and sexual abuse and maybe emotional. Please apply self care.